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Monday 19th February

Nail Your Positioning 

Clarity here makes all the difference. We'll find that red thread that ties it all together so you can own your space in the market. 

Workshop 1

Choosing Your Trajectory

You get to decide what next level success means for you and you get to set the rules.  This is the moment where you finally give yourself permission to have what you want on your terms. 

We’ll talk about the money AND the joy. These are the measures that will make a difference to your business and your life. 

Success is not a passive endeavour. It happens with intent and in this session we will frame that intent with such clarity that you’ll finally know what you are here to do and how you are going to achieve it.

Workshop 2

Unlock Your Customers Pain

Your success will be determined by your choice of customer and how well you know their pain.  

You’ll spend this session becoming them, walking in their shoes and expressing their pain as if it was your own. When you can do that you’ll be able to meet them where they’re at and be the answer they’ve been searching for.

Lunch

After lunch – Pilates to Revive and Energise

Workshop 3

Find the Right Revenue Streams

You’ll need more than one revenue stream to scale and your one to one work won’t be enough.

With every pain point you identified in the last workshop you’ll package an offering that solves that pain in a different way. It’ll optimize your exposure, your reach and ultimately your revenue potential. 

This is not about one-off engagements.  It’s about building a business model that delivers the results you want.

Workshop 4

Positioning Your Difference

Everything you’ve done already today has been remarkable. You’ve gone deeper into your customers needs than anyone else has done before you and come up with something truly impactful and unique to you. 

We put that idea to the test and compare what you’ve now got with 3 of your competitors’ offerings. This will help you fine tune what you’ve got so you become undeniable. 

Optional One:One Check-in 

Let’s review where you are with everything. In these check in sessions we’ll check for flow so the strategy makes sense in terms of where you want to take the business.  We’ll show you where to pay attention and offer ideas to take you even higher.

No Participant Gets Left Behind
 

Evening: Welcome Dinner in The Armento Restaurant

Tuesday morning 20th February

Build Your Brand

Having a resonant brand identity is what helps you attract your ideal customer. Let's build a brand that sets you apart from the rest. 

Workshop 1

What do you stand for? 

Brand values that are actionable can become a positioning point for those brave enough to live by them. In this session you’ll craft them in a way that they become an inescapable part of who you are in the marketplace.

And when you do that you’ll not only stand FOR something you’ll stand OUT for something!

Workshop 2

Capture The Full Story of Your Brand

At their best, brands have layers that unfold the deeper your relationship grows with your customers. We’ll show you how to unlock that thinking so that when you meet your brand designer they’ll either deepen what you’ve got or create the first true expression of you.  This is where your uniqueness truly becomes you.

Workshop 3  

Tap Into Your Visual Tone of Voice

In this hands on session you’ll learn about colour psychology, iconography, inspiring imagery and fonts. It’s how you’ll bring your brand brief to life in a way that impacts every part of your messaging; how you speak, how you write, how you’re photographed, how your brand is designed and more.

Lunch
 

Tuesday afternoon & Wednesday 21st February

You’ll be on an individual schedule Monday afternoon and Tuesday morning as we move you between each session that will bring all the work you’ve done to life.
 

Workshop 1

Your Story Shoot 

Every photograph has the power to tell a different story. It can be how you look at the camera, what you’re holding in your hand or an unguarded moment.  You’ll start with hair and makeup and then meet Eva or Eadaoin (our house photographers) who’ll capture the essence of you for the story you need to tell now.

Workshop 2 

Meet Your Brand Designer

We never underestimate the power of meeting someone to really get the essence of who they are.  You’ll bring your brand story and visual tone of voice with you to get the ball rolling and you’ll find you’ll tweak it a little after this conversation. The final versions will be sent to her at the end of this 5 Day Process.  This meet and greet is designed to get the creative juices flowing.

Workshop 3

One To One Check In

Let’s review where you are with everything. In these check in sessions we’ll check for flow so the strategy makes sense in terms of where you want to take the business.  We’ll show you where to pay attention and offer ideas to take you even higher.
  

Workshop 4

Reflection Time

We’re moving at a fast pace so we’ve built in key reflection periods so that you can walk around the grounds, take a pause to reflect and see how it all feels to you. It’s got to feel right so we’ve made space for you to feel it. 

Axe Throwing!

Thursday 22nd February

Website & Copy

Win them over with story! Let's write copy that has your clients vigorously nodding and saying yes to you and what you do.

Workshop 1

Start Your Website Build, with Lucy O'Reilly

We’ve made it easy and pre-built some website templates so you can get live faster. You’ll bring your laptop with you for this hands-on session where you’ll choose your template, learn how it works and get stuck in by adding text, images and more. 

You’ll be given access to our online website course so you can follow the step by step guide and update your site in comfort even after the event.

Workshop 2

Build The Story Of Your Brand, with Sally Murphy

We are wired to pay attention to stories far more than data facts and figures. In this session you’ll learn how to start the story so that you can build your message in a way that lights you up and makes people truly care about what you have to offer. You’ll learn how your words can create patterns and pictures that make people remember your message and why you are the answer for them.

Lunch

Workshop 3 

Craft a Conversion Focused Sales Page with Frank and Marci

You’ll learn the key sections of an effective sales template and start to visualize how your sales page will look and get an initial feel for rhythm, contrast, imagery and content length. 

You’ll learn how to get online and mine reviews to check the language your customers are using to find answers and you’ll identify the sticky language that’s needed to convert them. 

Workshop 4 

One To One Check In

Let’s review where you are with everything. In these check in sessions we’ll check for flow so the strategy makes sense in terms of where you want to take the business.  We’ll show you where to pay attention and offer ideas to take you even higher. 

No Participant Gets Left Behind

Celebratory Dinner in the Strawberry Tree Restaurant

Friday 23rd February

Creating Content For Scale

There's a way to find ease in consistently creating content and we're going to show you the tools, processes and thinking that will give you the edge in your content. 

Workshop 1 

Build A Messaging Strategy That You Can Scale

Now that you’ve built a story that resonates, we’ll take each piece and shape it into a calendar that switches between those times when you are growing your audience and those times when you are converting that audience. 

You’ll identify the pillar content that will grow your authority, prove your authenticity and build relatability with your target audience in a content calendar that is planned in advance and delivers the results you want.

Workshop 2 

Original Means Being Seen Or Heard

Your customers want to see or hear you in videos, audio or podcasts. It’s how they’ll connect most deeply with you and where you’ll grow your audience fastest. 

In this hands on session, you’ll shoot 3 videos; one to introduce you, one on a pillar topic and one inviting them to work with you. Getting the first couple out of the way means you’ll be comfortable doing it consistently from today onwards.

Workshop 3

Tap into The Tools that Repurpose For Impact
 

Learn how to take your video / audio and repurpose them as a blog and as multiple social media posts in your chosen channels. We’ll use AI and other tools live in this session so you’ll see how easy it can be to be seen consistently and on point.

Lunch

After lunch singing for creativity, with Julie Shanley

Workshop 4

Make Your Content Flow

This is about building a process that feels right for you. If it doesn’t feel right you won’t be consistent. In this session we’ll dig in to see where the resistance lies and adjust the process so it will work for you.  We’ll show you where you can outsource and where your input is needed. This is what will make your content flow and your audience grow. 

Workshop 5 

One To One On Track Check In

 
Let’s review where you are with everything. In these check in sessions we’ll check for flow so the strategy makes sense in terms of where you want to take the business.  We’ll show you where to pay attention and offer ideas to take you even higher. 

Event end and checkout